Privacy Policy

1. Information we collect

We collect information in the following ways:

• Information you give us directly — for example your name, email address, phone/WhatsApp number, pickup location, travel dates, party size, special requests and any message you send us through a booking or contact form.
• Payment information — where payments are processed online, card and payment details are collected and processed directly by our payment provider; we do not store full card numbers on our own systems.
• Automatically collected information — such as your IP address, browser type, device type, pages visited and approximate location, collected through standard web server logs and, if enabled, analytics or advertising cookies (see Cookies).
• Communications — records of calls, emails, WhatsApp messages or chat correspondence you have with us, kept for customer service and quality purposes.

2. How we use your information

We use the information we collect to:

• Process and manage your booking, including pickup arrangements and any special requests;
• Communicate with you about your booking, including confirmations, reminders and changes;
• Provide customer support and respond to enquiries;
• Process payments and prevent fraud;
• Improve this website and our services, including through aggregated, non-identifying analytics;
• Send marketing communications where you have opted in, and always with an option to unsubscribe; and
• Comply with legal, tax, safety and regulatory obligations in the UAE.

3. Our legal basis for processing

We process personal information where it is necessary to perform a booking contract with you, where we have your consent (for example, for marketing messages or non-essential cookies), where we have a legitimate business interest (such as improving our services or preventing fraud), or where we are required to do so by UAE law.

4. Who we share information with

We may share your information with:

• Operational partners — drivers, camp operators, activity providers and other suppliers involved in delivering your tour, limited to what they need to fulfil your booking;
• Payment processors and banks, to process payments securely;
• Communication providers, such as WhatsApp Business, email and SMS providers, used to contact you about your booking;
• IT, hosting and analytics providers, who process data on our behalf under appropriate confidentiality and data-protection terms; and
• Authorities, where required by law, court order or to protect the rights, safety or property of our guests, staff or the public.

We do not sell your personal information to third parties.

5. Cookies & similar technologies

This website may use cookies and similar technologies to remember your preferences, understand how visitors use the site, and, where enabled, support advertising. You can control or disable cookies through your browser settings; disabling essential cookies may affect how parts of this website function.

6. Data retention

We retain booking and communication records for as long as necessary to fulfil the purposes described in this policy, including to comply with our legal, accounting and tax obligations, resolve disputes and enforce our agreements, after which the information is deleted or anonymised.

7. Security

We use reasonable administrative, technical and physical safeguards designed to protect your personal information against unauthorised access, loss, misuse or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. Payment details are handled by our payment provider under their own security standards, and are never stored in full on our systems.

8. Your rights & choices

Subject to applicable law, you may have the right to:

• Ask us what personal information we hold about you and request a copy;
• Ask us to correct inaccurate or incomplete information;
• Ask us to delete your personal information, subject to our legal and contractual retention obligations;
• Object to, or ask us to restrict, certain processing; and
• Withdraw consent to marketing communications at any time, using the unsubscribe link or by contacting us directly.

To exercise any of these rights, contact us using the details in Contact us below. We may need to verify your identity before actioning a request.

9. Children's privacy

This website is not directed at children, and we do not knowingly collect personal information directly from children. Where a booking includes children as part of a family or group, that information is provided by the adult making the booking, who is responsible for ensuring they are authorised to do so.

10. International transfers

As our guests and service providers are based in different countries, your information may be transferred to, and processed in, countries other than your own, including the United Arab Emirates. Where required, we take reasonable steps to ensure such transfers are subject to appropriate safeguards.

11. Third-party links

This website may link to third-party websites, such as social media platforms or review sites. We are not responsible for the privacy practices or content of those third-party sites; we encourage you to review their privacy policies separately.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Material changes will be reflected by an updated "Last updated" date above. We encourage you to review this page periodically.

13. Contact us

For any question about this Privacy Policy or to exercise your rights, contact us at info@premiumdesertsafaritours.com or via our contact page.